Nicolas Hoeborn has been CEO of Heinemann Americas since 2025, following his role as Managing Director, which he held from 2022. He rejoined the Heinemann Americas Inc. team in 2018 as Director Sales & Operations. He first joined Gebr. Heinemann in 2008 and served as Category Manager for Liquor, Tobacco, Confectionery, supporting the Wholesale Channel, and between 2011 and 2018 he gained experience on the vendor side within the Bacardi GTR team in several sales roles. Nicolas started as Sales Manager for Bacardi in charge of the German customer base before taking over the France, Benelux, Italy Region. In 2016 Nicolas was promoted to Senior International Key Account Manager in charge of the global Gebr. Heinemann Account. A strategic thinker and accomplished team leader, he has continued his success in expanding Heineman Americas’ market reach. Nicolas has a degree in Business Administration from the University of Hamburg.”